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Search Engine Optimization
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Why Search Engines Matter

Gone are the days when you can put up a simple website and expect to rank on the first page of Google with little or no content.  The Internet is huge, and growing by the minute.  Competition is fierce.  Just about any search returns millions of websites.  The difficulty is that if you are not on the first page of Google you will likely never get additional business through search engines.  In today's Internet-based economy this could mean the difference between success and failure.

Without search engines your website can still pay for itself, through use as an on-line catalog or through your own marketing.  However, since you have paid for the site it only makes sense to leverage your investment into additional business through search engine optimization. 

Search engines usually provide contacts interested in making an immediate purchase.  Search engines provide additional business.  The truly amazing thing is that they do all of this for free!  Well, not quite free.  You do have to make the effort to optimize the website and you do have to know what you are doing. 

Although you could optimize the website yourself, it is a smart bet you are better off hiring a professional to do it right.  Too many times clients bring in disastrous websites with poor navigation (which frustrates visitors), broken links (which frustrates search engines), and which were never optimized to bring in additional revenue. 

In short, concerning search engine optimization, you get what you pay for!

 

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